IsaDora has always aimed to deliver not only high-quality cosmetics but also products that reflect responsibility and integrity. Today, the Swedish beauty brand proudly announces a major achievement: IsaDora is officially 100% vegan.
The Journey to Vegan Beauty
According to Daria Eskin, IsaDora’s Director of Product Development & Sustainability, this transformation has been years in the making. “We realized early on that sustainability isn’t just a trend; it’s a necessity,” she says. “Achieving a fully vegan range meant deep dives into ingredient sourcing and countless hours of reformulation.”
One of the biggest challenges was replacing ingredients derived from animals without compromising on performance. For example, carmine, a red pigment from insects, was swapped out for synthetic or natural alternatives. Even tougher was finding a substitute for beeswax in mascaras—a task that required extensive lab testing and innovative partnerships.
What It Means for Consumers
For conscious consumers, this change is significant. Every IsaDora product is now free from any animal-derived ingredients, providing peace of mind for those seeking ethical beauty solutions.
And yes, IsaDora is not just vegan, but also cruelty free. “Being vegan doesn’t always guarantee that a product hasn’t been tested on animals,” explains Daria. “But IsaDora never has, and never will, test on animals.”
All IsaDora products are also fragrance-free and formulated with skin-loving, gentle ingredients, making them suitable for sensitive skin types.
How to Tell If a Product Is Vegan
With IsaDora, it’s easy—every product in the lineup is 100% vegan. But for those curious about other brands, checking the ingredient list for animal-derived substances like carmine, beeswax, or lanolin is a good starting point.
More Than a Beauty Choice
IsaDora’s decision to go fully vegan isn’t just about ingredients—it’s about aligning beauty with values. With this commitment, the brand reinforces its dedication to ethical, sustainable practices that care for people, animals, and the planet.
Headquartered and produced in Malmö, Sweden, IsaDora continues to innovate in clean beauty with the promise of “True Beauty from Sweden.”
This is more than makeup. It’s beauty that you can feel good about—inside and out.
