Dr. Paulo Martin, a physician and vice president of the Brazilian Society of Plastic Surgery, has observed a shift in behavior among the younger generation, known as Generation Z, regarding facial aesthetic procedures and plastic surgeries. He believes that the growing popularity of the beauty market for children and pre-teens may be the reason behind this change in attitude. Dr. Martin sees this shift as a positive development, as it can raise awareness about skincare if done correctly. He notes that many young people are now adopting the practice of taking care of their skin from an early age to prevent issues that could become irreversible later. However, Dr. Martin warns that it’s essential to have a professional supervise this routine and tailor the products according to age. “It’s interesting to note that more young people are adopting the practice of taking care of their skin from an early age to prevent issues that could become irreversible later on. However, it’s important to have a professional supervise this routine and tailor the products according to age” Generation Z’s influence on the beauty industry extends beyond skincare. They are leading a trend towards a more natural look and rejecting obvious signs of undergoing aesthetic procedures. Dr. Paulo Martin explains that this generation’s emphasis on individuality and authenticity, rather than conforming to predefined beauty standards, reshapes societal norms. This shift has led to a greater acceptance of diverse characteristics and unique features, marking a significant societal change. According to Dr. Paulo Martin, the younger generation prefers to be themselves rather than follow the prevailing market trends. They are more inclined to embrace their unique characteristics rather than resorting to surgical procedures to look like others. The demand for aesthetic procedures is driven by minimally invasive options that can improve the appearance of the skin. Chemical peels, facial cleansing, and hyaluronic acid skincare are the most popular alternatives. However, Dr. Martin cautions that exercising caution and seeking medical guidance before using these techniques is crucial, as they are designed for more mature skin. Photo by Kevin Laminto |