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Rolls-Royce Unveils ‘Spirit of Expression’: Bespoke Creations for Discerning Chinese Clients

Rolls-Royce Motor Cars proudly presents the ‘Spirit of Expression’—three extraordinary Bespoke commissions featuring the Ghost Extended, Phantom Extended, and Spectre models. These bespoke creations mark the debut of the Private Office Shanghai, established last year, and will be showcased at the 18th Beijing International Automotive Exhibition (Auto China 2024), starting on April 25th.

These bespoke commissions cater to the discerning tastes of forward-thinking Chinese clients who demand super-luxury products that reflect their individuality. Each Spirit of Expression commission draws inspiration from iconic global locations cherished by clients in the Greater China region, such as the beaches of Sicily and the sunsets of Boracay Island.

Crafted through a collaboration between Rolls-Royce designers in Goodwood and the Bespoke designer stationed in the Rolls-Royce Private Office Shanghai, these one-of-a-kind creations showcase intricate craftsmanship and personalization. By expanding its Private Office network globally, Rolls-Royce aims to better understand regional preferences, resulting in uniquely tailored motor cars for its clients.

The Phantom Extended ‘Magnetism’ commission embodies the allure of a beach bay under the night sky, featuring a two-tone exterior in Cala Luna Sand and Kabira Blue. Its interior boasts a celestial motif with a Starlight Headliner and intricate stainless steel inlays, inspired by the night sky above the chosen destinations.

The Spectre ‘Escapism’ model draws inspiration from the vibrant tropics of South America, reflected in its Lantana Red exterior and Selby Grey interior. The Starlight Headliner mimics the night sky with fiber-optic stars, offering a luxurious and immersive experience.

As for the Ghost Extended ‘Expressionism’ commission, it showcases the vivid Boracay Blue exterior, capturing the essence of sunsets over Boracay Island. Lime Green accents and an abstract wave pattern on the Starlight Headliner add a touch of contemporary elegance.

These bespoke creations will be on display at the Beijing International Automotive Exhibition from April 25th to May 4th, 2024, demonstrating Rolls-Royce’s commitment to providing unparalleled luxury and personalization to its esteemed clients.

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