WHY NOT The Color!

Experience the ultimate in hair care with WHY NOT THE COLOR, a revolutionary collection featuring 73 meticulously curated and uniquely formulated shades, bleaching agents, hydrogen peroxide, and activator.

This 100% vegan series is free from PPD, parabens, resorcinol, and ammonia, making it the perfect user-friendly and environmentally conscious choice for hair care. Enriched with plant-based keratin, plex technology, and quinoa, it nourishes hair from root to tip, while being gentle on the scalp.

The creamy texture of the color ensures easy and efficient application, providing consistently luxurious results every time. Its multifaceted approach penetrates deep into the cortex, creating new hydrogen and ion bonds that reinforce the damaged inner keratin structure, revitalizing and strengthening hair (up to three times). Gluten-free quinoa, rich in amino acids and proteins, safeguards, conditions, and enhances hair pigmentation, ensuring maximum coverage, durability, and a radiant, hydrated finish.

WHY NOT THE COLOR incorporates cutting-edge technology and sustainably sourced ingredients, maintaining a focus on ethical and sustainable production methods.

Derived from the hairstyling industry, WHY NOT is exclusively developed for professional stylists and their clients.