Customers can now order Oumph!’s brand new Smash Burger at Brödernas, a restaurant chain with over 90 locations in Sweden. All burgers on their menu will be available with the Oumph! Smash Burger, and four of them can also be enjoyed in a fully plant-based version.
We are thrilled to launch our new Smash Burger at Brödernas. It’s the perfect place for consumers to try it out, alongside quality ingredients and in a restaurant with a fantastic vibe,” says Carl Montelius, Head of Food Service.
In addition, Brödernas has introduced a pricing structure similar to their animal-based products for their plant-based range. Customers can also choose to have their burgers as a single, double, or triple option. With these changes, plant-based alternatives are no longer a compromise in taste or wallet.
We are excited about the partnership we have created with Oumph! It’s especially gratifying that Brödernas is the first nationwide chain to launch the Oumph! Smash Burger. We have been searching for a plant-based smash burger that meets the “Brödernas-standard” without compromising on taste for our guests, and now we have finally found it,” says Alexander Hällzon, Chief Marketing Officer at Brödernas.
The Oumph! Smash Burger is designed for all burger lovers. As always, taste and texture have been the focus, while also creating a concept that entices new people to try plant-based options. The burger is made from peas and fava beans and captures the classic characteristics of a smash burger, including juiciness, flavor, and those irregular, crispy edges.