Fredrik Naeslund

For over two decades, Swedish wellness brand Holistic has been committed to redefining health by offering high-quality supplements grounded in the latest nutritional science. With a strong focus on clean, effective, and easily absorbed ingredients, Holistic stands out in the supplement world by never compromising on purity...

Starting August 6, four of Sweden’s most boundary-pushing designers will take center stage at the breathtaking Norrviken Gardens in Båstad. The exhibition In the Weave of Creation invites visitors into a world where sculptural fashion blends seamlessly with nature, as designers Bea Szenfeld, Frida Jonsvens, Martin Bergström,...

Rituals’ new Dream Collection is designed to help you unwind, recharge, and embrace a moment of peace in your daily routine. Infused with calming ingredients and soothing scents, this luxurious set transforms self-care into a dreamy experience for all your senses. The collection includes: Body Scrub – A gentle...

Looking to give your skin a serious boost this season? We're giving away three bottles of Dermalogica's barrier-strengthening serum, a powerhouse formula designed to reinforce your skin’s natural defenses and improve resilience against early signs of aging. Dermalogica's barrier-strengthening serum isn't just another skincare product—it's a high-performance treatment...

In a world where luxury meets sustainability, Eviation's Alice emerges as a trailblazer in the realm of electric aviation. With its maiden flight on September 27, 2022, Alice heralds a transformative moment in the industry, promising a future of eco-friendly, economical, and efficient regional travel. Much like...

Every year, Minuty releases a limited edition bottle that blends fine rosé winemaking with striking visual artistry—and the 2024 edition is no exception. For this release, the renowned Côtes de Provence producer has collaborated with Australian artist Elliott Routledge to create a bottle design that captures the...

Piccini Toscana Collezione Privata is the latest release from one of Tuscany’s most renowned winemaking families. With a legacy dating back to 1882, the Piccini family brings over a century of winemaking tradition into this modern, eco-friendly format. This full-bodied red is made from organically grown grapes from...

IsaDora has always aimed to deliver not only high-quality cosmetics but also products that reflect responsibility and integrity. Today, the Swedish beauty brand proudly announces a major achievement: IsaDora is officially 100% vegan. The Journey to Vegan Beauty According to Daria Eskin, IsaDora's Director of Product Development & Sustainability,...

If you're a fan of ultra-dry champagne, here's a release worth noting. Philipponnat Royale Réserve Non Dosé recently made its long-awaited return to Systembolaget’s limited selection – and just in time for spring celebrations. I recently had the chance to try this champagne and was genuinely impressed. This...

Looking to level up your skincare routine without breaking the bank? NIVEA just dropped three new powerhouse serums in their Cellular Expert Filler line – and they’re designed to target key skin concerns with impressive results. Each one works beautifully on its own, but when used together?...

On April 24, Swedish wine lovers will have a rare opportunity to acquire two of Champagne’s most iconic single-vineyard cuvées when 90 bottles of Philipponnat Clos des Goisses 2015 and 48 bottles of Philipponnat Le Léon 2015 are released through Systembolaget’s exclusive web launch. The legendary Clos des...

Looking for the perfect blend of durability, sustainability, and style for your gardening needs? Meet the Bamboo-Handled Wheelbarrow – the latest innovation from Hörby Bruk. Designed for tough outdoor environments, this wheelbarrow is not only built to last but also crafted with a touch of eco-conscious elegance. What...